Stan Stuchinski, creator of the Secrets of the
Big Dogs program, once wrote a clever advertisement
that referred to the Big Dogs program as a S.C.A.M:
Strategically Coordinated Automatic Money Machine.
The Big Dogs program promotes an advertising system
consisting of hosting several FFA sites. This allows
practitioners to automatically advertise to every person
that posts advertisements at the FFA sites. This reverse
advertising is legitimate since posters to FFA sites must
agree to receive “confirmation emails” from those who
host the FFA sites, in order to post their advertisements.
Clearly the Big Dogs program is not a scam in the
conventional sense. Few would argue that it is a
S.C.A.M either–except as a marketing gimmick.
The program has stood the test of time. It was launched
on March 24, 2001. And since its creation, it has helped
several marketers make the transition from novice to
The Secrets of the Big Dogs ebook itself introduces
readers to the world of Internet Marketing. But its
primary purpose is to promote the Secrets of the Big
Dogs Program. The fact that the program still exists
today is evidence of how effectively the ebook up-sells
There are many secrets of the big dogs that are left
out of the program. But there are enough fundamental
marketing concepts in the program to help a serious
practitioner become a very skilled Internet marketer.
Writing effective sales letters is critical in the Big Dogs
program; as the targeted prospects receive a large
volume of email.